Optus
Whale Song
What if you could write a love song for a whale, and an orchestra went out into the ocean to play it? Film Director David Denneen, composer Bruce Heald, and an orchestra were placed on a barge with a film crew to serenade the whales, emulating the sounds made by male humpback whales as they migrate along the coast of Queensland. This dream project proves that with Optus, “When it comes to communication, anything is possible.”
Awards: The FWA, One Show, Caples (Silver), ADMA (Bronze), AWARD (Finalist), B&T.
Press: The Inspiration Room, Campaign Brief, Smashing Magazine.
Integrated campaign
Interactive design
Website
UI + UX Design
The campaign online provided an opportunity to interact with a virtual humpback whale through song, information on the science and music behind the commercial, interviews with key staff from the project, a screensaver and ringtones (piano soundtrack and whale sounds).
My Role: Senior UI Designer and Animator (The Orchestra)
Agency: M&C Saatchi, Sydney
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Optus Whale Song