MLB x Mastercard

Keep Moving
Challenge

Mastercard Keep Moving Challenge  social activation

At the MLB All-Star Game, we reunited age-old rivals A-Rod and Big Papi to drive awareness for contactless payment. The campaign surpassed benchmarks by 175%, became one of Mastercard’s most mentioned days of the year, and earned coverage in Sports Business Journal.

Social Activation
Experiential / Live Activation

Role: Creative Lead – Ideation to completion
Agency: McCann, New York